Designer & Contractor
Nov '14-Present

• Design:  Creates concept art, prototype mock-ups, content creation & program execution in both print & digital mediums including email marketing, marketing & branded collateral, Word & PowerPoint templates, info-graphics, logo design,  branded apparel concepts, web design, layout & design for reports, etc. 
• Marketing: Offers assistance as needed with project management, vendor management, marketing strategy development, report generation, brand auditing & marketing research.

Brand Manager
Jan '13-Oct '14

• Provided branding supervision for a digital customer experience initiative including design & content development, materials production, and working with/supporting 3rd party vendors for a refreshed website, mobile app loyalty program with over 25K members, an email marketing program with a 24% open rate, and the launch of a gift card program
• Oversaw store aesthetic design direction for 10+ new locations and the refurbishment & expansions for 6+ existing stores to ensure brand consistency including direction for furniture, fixtures & signage
• Created a budget-conscious store design program for secondary markets outlining selections for furniture, fixtures, and finishes that resulted in an average of 15% savings in build costs
• Developed and implemented 1 nationwide promotion per quarter including holiday, wine-region highlights, loyalty promotions, and etc. equating in $500,000+ incremental revenue

Marketing Specialist
Sep ‘11-Dec ’12

• Developed and sourced store merchandise materials for first brick & mortar location in Bethesda, MD
• Designed all graphics for promotions including posters, displays, & web graphics
• Tested & managed a nation-wide roll-out of a new menu design that increased average check by 3%
• Compiled & designed content for all development proposals to major airports with an 80% award rate
• Managed the design and production of all branded materials including marketing collateral

Marketing Intern
Jun-Aug ‘10 & '11

• Designed an informational booklet for development and trade show use for executives
• Managed a field test of a new menu design & menu template process
• Compiled a comprehensive report on market competition in the airport wine bar industry
• Developed a FileMaker Pro database for comment card data entry

Document Processor
Jan ‘10-Mar ’10

• Developed a standardized Microsoft Word template for company reports
• Assisted in compiling and editing reports to ensure proper formatting

Intern
Marketing: Jun ‘09-Jul ’09
Accounting: Jun ‘08-Aug ’08

• Created a company overview presentation in Microsoft PowerPoint
• Designed a branded template to use for company presentations
• Tracked billing milestones in Microsoft Excel to ensure up-to-date invoicing for 200+
  client projects
• Entered journal entries into the Exact Globe accounting system for payment processing