Michelle Parros
portfolio, resume & journal

resume

Read about my work history.

resume from the desk of:

Michelle Ann Parros

Resume Bar

Work Experience

Independent Design & Marketing Contractor 

Designer & Contractor
Nov '14-Present

  • Design:  Creates concept art, prototype mock-ups, content creation & program execution in both print & digital mediums including email marketing, marketing & branded collateral, Word & PowerPoint templates, info-graphics, logo design,  branded apparel concepts, web design, layout & design for reports, etc. 
  • Marketing: Offers assistance as needed with project management, vendor management, marketing strategy development, report generation, brand auditing & marketing research.

Vino Volo | San Francisco, CA

Brand Manager
Jan '13-Oct '14

  • Provided branding supervision for a digital customer experience initiative including design & content development, materials production, and working with/supporting 3rd party vendors for a refreshed website, mobile app loyalty program with over 25K members, an email marketing program with a 24% open rate, and the launch of a gift card program
  • Oversaw store aesthetic design direction for 10+ new locations and the refurbishment & expansions for 6+ existing stores to ensure brand consistency including direction for furniture, fixtures & signage
  • Created a budget-conscious store design program for secondary markets outlining selections for furniture, fixtures, and finishes that resulted in an average of 15% savings in build costs
  • Developed and implemented 1 nationwide promotion per quarter including holiday, wine-region highlights, loyalty promotions, and etc. equating in $500,000+ incremental revenue

Marketing Specialist
Sep ‘11-Dec ’12

  • Developed and sourced store merchandise materials for first brick & mortar location in Bethesda, MD
  • Designed all graphics for promotions including posters, displays, & web graphics
  • Tested & managed a nation-wide roll-out of a new menu design that increased average check by 3%
  • Compiled & designed content for all development proposals to major airports with an 80% award rate
  • Managed the design and production of all branded materials including marketing collateral

Marketing Intern
Jun-Aug ‘10 & '11

  • Designed an informational booklet for development and trade show use for executives
  • Managed a field test of a new menu design & menu template process
  • Compiled a comprehensive report on market competition in the airport wine bar industry
  • Developed a FileMaker Pro database for comment card data entry

Ridge Communications, Inc. | San Ramon, CA

Document Processor
Jan ‘10-Mar ’10

  • Developed a standardized Microsoft Word template for company reports
  • Assisted in compiling and editing reports to ensure proper formatting

Intern
Marketing: Jun ‘09-Jul ’09
Accounting: Jun ‘08-Aug ’08

  • Created a company overview presentation in Microsoft PowerPoint
  • Designed a branded template to use for company presentations
  • Tracked billing milestones in Microsoft Excel to ensure up-to-date invoicing for 200+
    client projects
  • Entered journal entries into the Exact Globe accounting system for payment processing

The Statler Hotel | Ithaca, NY

Banquet Server
Nov ‘08-Dec ’10

Hollister, CO | Puyallup, WA

Sales Associate
Jun ‘07-Aug ’07

Education

Bachelor of Science in Hotel Administration, Cornell University, 2011

Technical Skills

Operating System:
PC & Mac Compatible

Adobe Creative Suite:
Illustrator
InDesign
Photoshop
Dreamweaver
Acrobat

Microsoft Office:
Word
PowerPoint
Excel

Programming:
VBA
HTML/CSS

Handy-Work:
Drawing
Illustration
Photography
Painting
Pyrography

SketchUp:
Basic Rendering

Activities & Interests

Graphic Designer (’13-Present)
Developed logos, invitations Word & PowerPoint templates, etc. for family and friends

Court of Master Sommeliers (‘12)
Passed Introductory Sommelier Course & Exam in Napa Valley

Mutineer Magazine (‘12)
Millennial Wine Marketing Circus Conference, Attendee

Hospitality Sales & Marketing Assn. Int’l (‘10 - ‘11)
Cornell Collegiate Chapter,
VP. of Marketing (‘11)

The Tobey Gallery (‘09)
Marketing Administrator, Artist Participant

 
michelleannparros